Welcome to my new Medical Device Blog
A Blog by Matt Wagner
Inside Medtronic’s Twitter Team
Massive international medical device company, Medtronic Inc., shows the medical device community how to use twitter to connect with employees, patients, and customers. Lets take a look at some bullet points on how they achieve this: Commitment to Philanthropy Philanthropy is a win-win for any large organization. “Corporate America” inherently has a negative stigma with…
Social Media in Business Practice
5 Things Social Media Will Improve When Used Well Improved Branding and Awareness; A company can use social media platforms as a great way to project the desired image of the company. Additional Opportunities to Engage; Social media platforms provide the ability to add additional channels to attract and communicate with potential customers. Public Relations;…
A Need for Change
The Target Corporation, known largely for quality shopping options and their red bullseye logo, has created a bit of a public relations storm. It could be argued that any and all corporate chains should be environmentally conscious and friendly. Over two million plastic bags are consumed every minute. This issue has been addressed by many large shopping store chains such as Ikea, Costco, Aldi’s and more… Target has not latched onto this idea yet.
As a result, petitions have been created with nearly 500,000 signatures requesting Target remove all plastic bags (Change.org, 2019). Surprisingly, Target has done little to show concern for this issue. Scrolling through Target’s twitter feed, the vast majority of entries revolve around sales on their own merchandise. Instead of taking the issue head on, Target has chosen to act as if the problem doesn’t exist. While this may mitigate the issue by trying to downsize its relevance, many potential customers will turn their backs to Target in return.
One rule of social media: You cannot control conversations with social media, but you can influence them (Safko, 2012). Target’s social awareness is clearly lacking. Instead of controlling their branding and image through twitter and other social media platforms, they choose to focus on profits.
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Matt's Medical Device Thoughts 